Body Armor
I was approach by WKNDHRS from Los Angeles to Art Direct and animate these promo videos for BodyArmor.
The brief was to show a life style items indicating a specific demographic that the product was marketed for. And more directly presenting some activities that they might be engaged in.
As a result it was decided on having a fully CG first part that transitions into a collage of 3D and 3D assets.
Initial styleframes and Art Direction
